Top Message
Creating Revolutionary
Products Never Seen Before
To Transform Society
Our mission is to develop products that have never been seen before, aiming to transform the world. Developing new products demands an immense amount of energy. We engage in our daily activities with the belief that creating new products enables us to deliver new value. Challenges often come with numerous difficulties, but it is crucial to never give up, to break down problems, and to solve them one by one. We experience great joy when we feel that our products are benefiting society.
Today, the influence of GAFAM (Google, Apple, Facebook, Amazon, and Microsoft) in the IT society continues to grow stronger. Whenever a new market emerges, they leverage their control to enter it. However, on the other hand, there are various emerging technology fields like OpenAI that compel structural changes across the entire industry. It is unclear from which field the next wave of new technology will arise. We will continue to explore trends in various entry fields while considering new product concepts.
In developing new products, it is essential to recognize that technology alone does not create added value. True value emerges only when technology effectively solves the problems faced by users. For example, Google made significant advancements as a search engine by deploying a vast number of low-cost servers globally and connecting them through fiber-optic networks, dramatically enhancing search performance. Rakuten achieved remarkable growth by recruiting many top salespeople from Recruit Co., Ltd., who actively visited stores nationwide to secure shop agreements, eventually becoming Japan’s largest online shopping mall by the number of stores. Similarly, Amazon established distribution centers across the globe, enabling a system capable of delivering products within two days. These cases illustrate that addressing user needs through strategic combinations of technology, infrastructure, and human resources is fundamental to creating meaningful added value.
By deeply understanding societal issues and combining ideas with technology, we can create business models that generate added value. We always cherish this perspective when developing new products and selecting areas to enter. We will continue to identify new technologies and thoughtfully address societal challenges to develop innovative products unlike any seen before.
